Online food delivery service market share wars: Grubhub vs DoorDash vs UberEats. What if Amazon enters in this market?
Background and History of Grubhub : Meal Delivery in the US - Monthly Sales in April, 2023 Grubhub was established in 2004 by two software developers namely Mike Evans and Matt Maloney [1]. They both enjoyed ordering food online but found that the process was often complicated and time-consuming. They noticed that there was a need to create a platform that could make it easier for people to order food online from different localized restaurants. Maloney and Evans designed Grubhub by developing a simple website where buyers could search the nearby restaurants and order food online. Over time, the website got instant success to sign up new restaurants in Chicago [1]. In 2011, Grubhub merged with another online food ordering platform Seamless Web, which enabled the company to expand its reach to other major U.S. cities, including New York, Los Angeles and San Francisco [2]. In 2013, it was estimated that Grubhub had 45% of the online food order market in the U.S. By 2018, however, Grubhub...
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